LG Super Blu™ High–Definition DVD Player

Immersive Experiences for an Innovative Player

To help promote this innovative, bleeding edge digital video player, the LG Super Blu™ micro site was designed to engage, inform and immerse the product's core target audience, identified to be early technology adopters and gadget geeks as well as home theater enthusiasts and installers, with the most detailed and up-to-the-minute information possible.

Site features included:

  • Immersive in-depth interactive demos
  • Interactive In-Play Menu System demo
  • HDTV and SDTV picture quality comparisons
  • Overview of the BH100's unique multi-laser optical pickup technology
  • Full HD 1080p and Hi-Def Audio primers
  • Blu-ray Disc and HD DVD disc release schedules
  • Cross-channel promotion of complimentary LG HDTV LCD and Plasma display products.
  • Detailed product specs

Project Highlights

  • 613,000+ Site Visitors to Date*
  • 1.5 Million Page Views*
  • Set Visual Guide for All Collateral
  • Design Targeted at Early Technology Adopters and Home Theater Enthusiasts
  • Flash-based Interactive Demos
  • W3C Web Standards Compliant Design

* Based on site analysis reporting for 2/1/07 - 2/1/08

View Screen Samples

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View Original Site Design